Facebook and Instagram Ads Cost for Small Business in 2026

Facebook and Instagram ads cost for small business

If Google Ads felt expensive when you looked into it, Meta’s platforms are usually the more approachable entry point — and the data backs that up clearly. Average Facebook cost per click sits around $0.62–$0.70, compared to Google Search’s $5.42 average covered in our Google Ads cost guide. That gap is exactly why Facebook and […]